ART for HOME + BUSINESS
art + culture with insights into contemporary practice
A COMMUNITY OF— ARTISTS, COLLECTORS & COLLABORATORS
Art: Mae Kenny, Guilford New Hampshire + Portland Maine
DEADLINE NOV 30
OPEN CALL
A collab with THT Rep JMAC / Worcester PopUp
Learn more about the art and artists
WELCOME TO JUNIPER RAG | an Art Advocacy Project of Atelier ID Global
Contemporary art to elevate + enrich your spaces—
We are building communities around art, culture and connection, serving as a bridge between individuals and the transformative power of art and shared experiences. We enrich communities by facilitating dialogue, and creating spaces where cultural expression and creative practices contribute to personal and collective well-being and growth. Juniper Rag blends curation, creative activism, and like-minded collaborators to inspire personal growth and deeper connections through artistic and cultural engagement. We believe in surrounding ourselves with art, creativity and the people that share themselves through art.
Art makes our world a much more connected and beautiful place, let’s harness the power of collaboration.
Juniper Rag was founded to elevate artists, as a resource for collectors and art-related organizations —to provide a bridge to the art world that enriches our lives. Founded in 2020, our mission is driven by our ability to organize and connect people to the arts as advocates.
Building bridges to the art world
We love connecting artists, collectors and businesses.
We value real artists, real stories and real people.
WOW. 2025 EXHIBITIONS & EVENTS
ART SHOP: CURATION & VIRTUAL EXHIBITION // This group show, juried by Michelle May and Payal Thiffault consists of contemporary artists selling work under $499 for the mission to increase revenue for Juniper Rag artists over the holidays and urge the purchases of original art. November, 2025
DELIRIUM: CURATION, LIVE EXHIBITION & INSTALLMENT & COLLABORATION // Curate a 40 artist, 150 piece group show by Michelle May and Payal Thiffault of Juniper Rag in collaboration with JMAC, Worcester PopUp and The Hanover Theatre Rep’s performances of Edgar Allan Poe Double Header. Art acquired by lead actor of Dead City cast Jeffery Dean Morgan, lead makeup and a commission by lead actress of Dead City. October, 2025.
ARTISTS ON FIRE IV: CURATION & VIRTUAL EXHIBITION // Curate a 153 piece group show with Juniper Rag artists in collaboration with Worcester Center for Crafts and Hot Night in the City, July, 2025.
SUMMER & THE SILENCE: CURATION & VIRTUAL EXHIBITION // This group show, juried by Michelle May and Payal Thiffault consisted of 13 contemporary artists, who expressed the profound moments of summer when shifts and reflections create change in our lives. August, 2025
COMMON GROUND: CURATION & VIRTUAL EXHIBITION //This group show, juried by Amor Diaz Campos consisted of 14 contemporary artists, demonstrating the human connections we have and that sharing in times of struggle are necessary. March, 2025
NEWPORT ART FAIR & OSTARA FINE ART FUNDRAISER for NEWPORT ART COLLECTIVE: CURATION // This event hosted by Newport Art Collective, curated by Michelle May and Payal Thiffault consisted of 35 contemporary artists, for the inaugural event and fundraiser. March, 2025
ARTISTS TOUCHED BY ADDICTION: CURATION, ACQUISITION, INSTALLMENT & RECEPTION // This acquisition, managed and juried by Juniper Rag consisted of 13 contemporary artists, who’s art contributed to a moving and provocative collection acquired by Spectrum Health Systems for their new treatment center on Main Street in Worcester, Massachusetts. July, 2025
FITCHBURG ART MUSEUM: MEDIA COLLABORATION // Requested partnership to promote the solo exhibitions of photographers Stephen DiRado’s Better Together retrospective and Tara Sellios: Ask Now The Beasts by Sitka Marketing and FAM. April, 2025.
CLUB 321 at MECHANICS HALL: ART EXHIBIT COLLABORATION // Requested partnership to feature and promote local Juniper Rag artists at 8-9 evenings in the hall during performance season. Sept-June, 2025.
NEW ART GALA: MEDIA COLLABORATION // Requested partnership to promote the most important auction and fundraiser of the year for New Art Center in Newton, Massachusetts. February, 2025.
ART VÉRITÉ BLOG: 11 POSTS—ARTIST FEATURES, RESOURCES, BEST PRACTICES
JUNIPER RAG NEWSLETTERS: 6 UPDATES, ON CALLS, EVENTS, AWARD WINNERS & COLLABORATIONS
“As a figurative oil painter who began working seriously in 2019, I was still finding my footing when I discovered Juniper Rag through a call for art in 2022. At the time, I was submitting to the occasional local show and navigating the art world with more questions than answers. Juniper Rag changed that.
Their platform opened doors I hadn’t imagined—from gaining collectors in Newton, Worcester, Boston, and Newport, to building lasting relationships with artists across the globe. What sets Juniper Rag apart is not just their reach, but their heart. The support and guidance I received—from how to approach submissions, to articulating my work, to navigating social media and applications—was generous, strategic, and deeply human.
Their curatorial vision is on fire. I’ve watched their exhibitions evolve with increasing depth and sophistication, culminating in the current show Delirium—a cinematic, emotionally charged triumph that’s their best yet.
Michelle and Payal, the visionary co-founders, have created more than a publication or a platform—they’ve built a community. One that is ambitious yet inclusive, high-level yet grounded in real connection. I now count them as friends, and I’m endlessly grateful for the role they’ve played in my growth as an artist.
If you’re an Artist looking for a place that sees your potential and helps you rise into it, Juniper Rag is that place.” —Simone Scholes, 2025
The Spectrum Collection
20 artworks acquired by Spectrum, curated by Juniper Rag
Photography of Nancy Wright
For artists, collectors and partners—
Offering insight, critique, promotion, opportunities and community far beyond exhibitions.
At Juniper Rag, we believe that looking at art and talking about why artists create the work they do — is essential to understanding ourselves and the world we live in.
Our platform of art and articles on Art Vérite invite a wide audience: artists, collectors, art lovers, and community members. We write in an approachable, human tone, free from the jargon that too often confuses and distances people from an artist’s message.
We highlight living, working artists, exhibitions, and cultural dialogue in ways that are easy to understand and accessible to all.
We take risks with content and our exhibitions, lean into experimentation, and embrace layered perspectives. In this way, Juniper Rag sits between a magazine-style approach and an academic journal: visually rich and inviting, yet thoughtful and idea-driven, a platform that recognizes and records the voices of artists whose stories reflect the spirit of our time.
Payal Thiffault and Michelle May are the Co-Founders of Juniper Rag and Atelier ID Global, a boutique design and marketing agency located in Massachusetts, USA.
[Jester, Sarah Springer, Curator Choice Awardee at DELIRIUM]
Accessible Virtual & Live Exhibitions reaching more audiences across the globe. We offer over 10 exhibitions and opportunities a year and share other’s opportunities.
Social Media Marketing long after your exhibition or feature. We will often post about artists long after their exhibitions when we see relevance and want to get the work in view.
Behind-the-Scenes networking to align partnerships and opportunities
Art Sales & Advisory Services for residential, corporate and film
Corporate Lending & Collaboration using our vast network of artists to expand your audience
Building Community and connections with our artists, collaborators and partners.
Elevate Artists & Art Orgs with 25+ years of award-winning marketing and luxury e-commerce experience, working with brands like Condé Nast and BRIDES Magazine, Wynn, GILT Group, Cesar’s Palace, designing celebrity worthy luxury papers and marketing to thousands of vendors nationwide. We have an arsenal of impactful and innovative ideas to bring success.
Connect . Collaborate . Build Community . Push Boundaries
Photo: Abu Mwenye and Patricia Busso at Artists on Fire 2025
How do we elevate artists + impact their journey?
From artist Randy Akers—
“I am a professional visual artist working full time since 2014 and living on Skidaway Island, Georgia. I had met Robin Reynolds in the MFA Grad Program at SCAD (Savannah) and we reconnected about 8 years ago on Instagram. Robin is a highly successful painter living and working in Massachusetts and told me about a start-up mag called Juniper Rag. I responded to an open call and was received nicely with all the appropriate write-ups, advocacy, and social media plugs. At this point in my career, I was only interested in competitions and museum shows that were regional...not galleries. Sales were limited and word of mouth. As I moved forward I started expanding to connecting to national Galleries in Florida, Colorado, Memphis, Hilton Head and now California. Juniper Rag became the impetus to measure audience response to my work and through that encouraged me to branch out and even focus on more specific content. They always featured my upcoming shows and new work consistently on Social Media as well. The Magazine founders have always been outstanding advocates for the Arts and their reach extends to the West Coast and beyond. I have become Instagram "friends" with several of the artists featured on Juniper Rag. The editors also did a piece on a Residency I attended in Ireland, which became sort of an international outreach. I am pretty proactive in my approach for new audiences and Juniper Rag has been the positive impetus to make many of those needed connections. My relationship with Juniper Rag and the founders has been very organic, but also something I highly value and treasure. It will be very interesting to see where they and their audience go from here." —Randy Akers, Skidaway Island, Georgia
Live Exhibitions:
Curation & installation of impactful group shows
DRIVING PARTICIPATION, ARTIST PROMOTION, INCREASING SALES WHILE BUILDING COMMUNITY
“Juniper Rag was created out of a passion for arts advocacy. We are artists as well as marketing professionals who understand the challenges we artists face. With over two decades of fine art, design and marketing of luxury brands, we apply our experience of years of trend forecasting, graphic design, art buying, curating and merchandising for top commercial brands to elevate artists and businesses to connect them with new opportunities.”
—Co-Founders, Michelle May and Payal Thiffault
Some of our partners:
Home: Art Transforms
Roughan Interiors & Home | Photo Willie Cole
Collecting art & creating elevated spaces
Juniper Rag is passionate about sharing the value of having art in your home. By showcasing artists and interior designers, we hope to connect you with inspiration and professionals who are exceptional at their crafts, like interior design specialist, Christina Roughan of Roughan Interiors & Home.
Roughan Interiors, Image by C. Bednar
Roughan Interiors
Roughan Interiors, Image © Jane Beiles
We believe at Juniper Rag, that to create a vibrant and authentic home environment, original artwork brings culture and community to your space.
Your home is where you live, may work, and will gather, again —made more vibrant with touches of handmade objects and pieces of art collected over time. Research shows that children that grow up learning about and making art have more appreciation for culture and creativity, growing into strong critical thinkers with a more connected feeling about community.
We know that art brings so much value to our lives — it generates an emotional response, sparks interesting conversations, and represents a memory. It may eventually serve as a smart investment or a treasured heirloom.
No matter what your style is — classic, farmhouse, whimsical, minimalist to maximalist, art transforms. We have launched our Art Market to increase placement of art into new homes and to help collectors—old and new discover new artists. If you have questions, need measurements or additional information, we are here.
Do you have a creative home? We would love to feature your style in Juniper Rag. Contact us if you would like to be featured or to learn more about the artwork in Juniper Rag. info@juniperrag.com
“When I speak with clients, I describe our process and let them know how critical art and special curiosities are, as they reflect their lifestyle. These items need to be placed on visible surfaces and areas that enhance the vision of the homeowner and have meaning.”
- Christina Roughan, Roughan Interiors & Home
Art Vérité | Insights by JR
Our content combines our critical commentary (purely, our opinions) with thought provoking articles, some guest writers—all connecting with creative audiences, tastemakers, visual enthusiasts and culture seekers.
Sharing:
curatorial perspectives
insights into contemporary practices
professional advice
artist features
information relevant to artists, collectors and viewers
Art: Michelle May
ALIGN YOUR BUSINESS
with the power of ART + CULTURE
SPONSOR OUR NEXT ART EXHIBITION
