5 Benefits of Virtual Art Exhibitions
Artists Denise Lafer and Anne Beinecke have their work from past and present shows featured in our marketing materials in our current virtual exhibition, NIGHT on Juniperrag.com
Virtual exhibitions open up the world, where artists in Spain can show online at Juniper Rag and other platforms with ease and for little investment of time and money with big opportunities for return on investment. Exploring new ways of exhibiting work occurred to many people over the last decade and significantly after Covid-19 stopped the market in its tracks. We are seeing galleries close in art centers, sales drop, and hearing conversations about how to enhance artists’ visibility. We are also conceptualizing new ways to take advantage of digital technology to achieve positive impacts for our art community.
As creatives and consumers of the tech age, we are witnessing progress happening exponentially fast. There will be more virtual experiences in our future and they will be magnificent. Immersive art, immersive worlds, there are already so many choices out there in museums, in gaming and in AI design programs. For now, Juniper Rag is focused on exhibiting and promoting you art to as many people as we can.. When you work with us, you have a marketing team behind you for very little in expense. We love offering this to artists anywhere in the world.
We have put together five compelling reasons why artists should exhibit in virtual exhibitions to grow their networks, along with how Juniper Rag can benefit their growth path:
Global Audience Reach: Virtual exhibitions are accessible to viewers from around the world, allowing artists to reach a much larger and more diverse audience than physical exhibitions. This helps them build relationships with art lovers, collectors, and fellow artists in different regions, boosting their global recognition. Juniper Rag's digital platform amplifies this by creating a space that highlights emerging artists, enabling them to connect with international art circles. If our follower count is 4K and 20 artists are in the exhibition, each sharing, we have their total followers (each x4K) all seeing the exhibition. Sharing is powerful stuff.
Cost Efficiency: Participating in virtual exhibitions often requires fewer resources compared to physical shows (e.g., no shipping, insurance, or venue fees). We only charge $35 to enter and that cost is absorbed in time and overhead very quickly. Each artist that submits to our calls supports the exhibition, fellow artists and helps us remain sustainable. Our presence allows artists to participate in multiple virtual shows with different jurors and galleries, accelerating their exposure while staying within budget. By joining platforms like Juniper Rag, artists can showcase their work without the financial strain, while still gaining professional visibility.
Increased Accessibility and Flexibility: Virtual exhibitions can be viewed 24/7, offering flexibility for both artists and audiences. This convenience attracts a wider audience and the increased accessibility encourages ongoing engagement, enabling artists to build long-term connections with viewers. Juniper Rag enhances this by allowing artists to be discovered by people at any time, from anywhere, making it easier to maintain consistent exposure.
Enhanced Digital Portfolio: Participating in virtual exhibitions often leaves artists with digital assets—such as recordings, 3D galleries, or high-resolution images—that they can use to build a stronger online presence. Artists featured on Juniper Rag benefit from professionally curated exhibitions and reviews, strengthening their portfolios and giving them content to share across their digital platforms.
Opportunities for Collaboration: Virtual exhibitions encourage cross-border collaborations and interdisciplinary connections, as geography is no longer a barrier. Artists can find and work with others across mediums, cultures, and disciplines. Juniper Rag fosters such collaborations by providing a platform where diverse artists, writers, and curators converge, facilitating a rich exchange of ideas and creative projects.
Winners of our virtual NIGHT exhibition: L-R, Julie Beck, Anne Beinecke and Randy Akers
Behind the scenes of our virtual world, we are hard at work forging new pathways to grow Juniper Rag’s community of artists, collectors and corporate partners. Our days are filled with Zoom calls and vibrant conversations or what the future of art looks like in any economy. We are ravenous when it comes to bridging gaps, filling voids and creating opportunities by identifying possibilities.
Recently, Juniper Rag’s founders Michelle May and Payal Thiffault were invited to a wonderful dinner at St. Botolph Club in Boston by Jamaal Eversely, whose superpower is connecting like-minded people to make great things happen. We love working with motivated inspirational people that also invest time and energy to building a community around the elevation of visual art. What a dynamic and brilliant group that has already launched a few new ideas. Identifying people in your life that light your fire, inspire new ideas and help nurture community are what it’s all about.
Cheers to our fellow networkers, the mavens, the salespeople, the mentors and coaches, and the gatekeepers, who all play a role in creating success.
At St. Boltolph Club, Boston, MA--Jamaal Eversley, Christine O'Donnell, Paige Roehrig, Amor Díaz Campos, Michelle May, Payal Thiffault, Janet Kawada and Fernando Fula after Claudia Fiks departed for a second engagement of the night..
Juniper Rag has the potential to significantly benefit artists who also invest energy into their growth in the following ways:
Increased Visibility: Being featured by Juniper Rag can enhance an artist's profile, exposing their work to a broader and potentially more diverse audience. Use the opportunity to enhance your own efforts. We see artists using our content to bolster their social media. Artists that share and devote some time to their marketing are exponentially more discoverable that those that wait for opportunities to come to them. Get out there and take the opportunities and move into growth mode.
Professional Networking: Juniper Rag (works their ass off) connects artists with industry professionals, including curators, critics, and gallery owners, facilitating relationships that can lead to future opportunities, exhibitions and sales. We invest in growing our networks so we can grow yours.
Marketing and Promotion: Your submission to a call is your way of accepting our invitation to collaborate. Juniper Rag also offers promotional support through its channels, such as social media, newsletters, or publications, helping artists reach new audiences and markets. We also offer creative services at very reasonable prices for accessible ways to build your brand and increase positive outreach experiences. Go get that show with pro collateral and marketing materials. Lead with what you do best and we can help you sort that out. We have killer social that brings a steady stream of new followers. We curate our followers and delete bots, we never buy followers to make our follower count flashy and our vanity metrics fluffed, so each person you see is an authentic real person. When we look at our numbers we know they are real and that helps us understand what artists are motivated to increase their business and we gravitate to those invested in this reciprocal relationship. Passive connections have their place too, sometimes you only have so much bandwidth. We get it. Sharing is caring and works to increase your following. Collaborations are made for growth.
Community Building: By participating in Juniper Rag's initiatives, artists can join a community of like-minded individuals, fostering collaborations and knowledge sharing that contribute to professional growth. To remain sustainable, we need a healthy, loyal community that brings new people in, so please, if you enjoy your experience working with us, don’t forget to review us or send us an email. They literally keep us going when it’s 3 am and we are on our 20th hour of planning, posting and slogging to get art up on the web for show. It’s only 2 of us, and you are all our family.
Resource Access: Additionally, Juniper Rag creates powerful resources like informative blog posts to guide artists best practices, workshops, interviews, orcritiques, offering artists valuable tools to refine their practice and navigate the art industry more effectively.
Engaging with platforms like Juniper Rag allows artists to leverage the advantages of virtual exhibitions, thereby accelerating their career development and expanding their professional network in the art world. By leveraging virtual spaces like ours (use as many as you can), artists can significantly enhance their networking potential and career growth.
Los Angeles based artist Carlos Luna James (MGOGLKTKO) exhibited in VANGUARD just a few weeks before this Jumbotron in Times Square. An example of him using his network to create opportunity.
