ARTIST BRANDING + DIGITAL MARKETING

Art Market

professional development

An Artist Statement | Juniper Rag

Al Weems is an accomplished photographer, living and working with Parkinsons Disease (PD).

Stillness of the camera is a must for a photographer, so work poses inevitable challenges that Al must face continually. His tool is integral to his work, so effective use means never-ending strength and patience. Creative problem solving and virtually an evolution in his process must take place and it must evolve. Compromises have to be made and as an artist, pivoting into the unknown can be formidable. Adjustments and adaptations with everyday tasks have to be considered and accepted. Living with movement in your body as an artist could be an insurmountable experience, unless you embrace, accept and allow a new process to unfold. In a series of losses and changes, one constant is the support Al has received throughout the stages of Parkinsons from family, friends and even strangers. For Al, using a camera calls for new ways of doing things, of course, but small every day tasks must also be addressed constantly.

Between personal and professional life, this emotional growth and the act of successfully conquering challenges is now a part of life, with components that all tie into each other, overlapping and becoming stronger as a result.

Al’s work, “String Theory” represents his personal reflection of how these variables are all connected. As humans, we persevere together in the face of obstacles, as individual artists we must figure out how to continue work that is important to us, sometimes asking for and accepting a hand. Our need to work drives us through as therapy. The entirety of the experience is a creative coping process.

Al Weems accepts, makes adjustments and through this diligent practice, his work continually connects the viewer and shows a deeper understanding of the human condition.

“Thank you so, so, so much. I absolutely appreciate your words, support and encouragement always. I am truly blessed. —Al Weems

Telling your story connects viewers.

It is very difficult to write about your work with words when it is visual. A well-written Artist’s Statement and Bio are essential and also the root of your most powerful art marketing tools possessed as a professional artist. The best statements are simple expressions of why and how your art gets made.

A true connection example:

When you see Louise Bourgeois’, Spiders you may wonder why she made them. Without the statement, they are just large metal sculptures of spiders.

“I’ve drawn my whole life. My parents were in the tapestry restoration business, and as a young girl, I would draw in the missing parts of the tapestry that needed to be re-woven. My ability to draw made me indispensable to my parents.

I came from a family of repairers. The spider is a repairer. If you bash into the web of a spider, she doesn’t get mad. She weaves and repairs it. ‘The Spider’ is an ode to my mother. She was my best friend. Like a spider, my mother was a weaver. . . Like spiders, my mother was very clever. Spiders are friendly presences that eat mosquitoes. So, spiders are helpful and protective, just like my mother.” —Louise Bourgeois

“If art creates community, Juniper Rag makes it sustainable.

Offering a wide range of opportunities for artists, from international open calls for art, to group shows to solo exhibitions! There’s a real chance to get eyes on your work. And the best part is they do it professionally while being patient and kind. With skills that include curating and exhibition planning, they have a support system that fosters art relationships and builds networks, the fundamental elements of community.

Michelle May and Payal Thiffault have created a safe environment to submit work, a beautiful touchstone in the artworld that welcomes and encourages diversity, creativity & inclusion. Thank You for all you do, you are both generous & amazing!”

With much gratitude,

~DaNice Marshall

Print Collateral

Logos, branding, and print in all forms are available. We can take your ideas, or help you build a vision and create the best collateral for your marketing and event needs. Business cards, postcards, posters, packaging and the list goes on. Media kits, catalogs and books are all in our wheelhouse. Banners, bus wraps, billboards printed or digital. We have done it all.
Websites

All artists need a website. This is where your art is presented to the world. We specialize in websites, especially for portfolios and image rich media. From basic to more complex, our SEO and UX knowledge can help search engines find your site.
Branding

A logo is a start, but building out your brand and what you stand for helps your intended customers connect with you. We learn about you and your work, hear about your process and together come up with a strategy that can carry through all of your communications.

Video Production & Animations

Video is the greatest media for telling your story. From storyboarding to the finished edits, we can create a marketing video that captures the heart of why you do what you do. We also create digital animations for marketing and social media.
Social Media

Building a brand takes time. It’s a long game, and social media is part of that strategy. Your brand must be out there building visual memory recognition. We were early adopters of social back when is was raw, wild and shiny new. We understand the value of timing and the importance of harnessing the glory of social. We are available to manage your social media, with different pricing structure packages for all budgets.
Editorial & Content

Your story, told in your voice. From artist bios and statements to fully published books. We have been building content and managing multi-paged layouts for decades. Whatever your editorial needs are, we can help you look and sound your very best.